Concept - Brand identity - UI/UX Design - Print design
Cafi is a concept to be be located in the heart of Malmö. It's a cat café that will allow you to enjoy a cup of coffee while cuddling with cats. What’s even better is that all the cats are up for adoption. Cafi strives towards helping cats in need and raising the cats status in the community.
About the project
Cafi Kattcafé is a personal project where I'm building a concept, brand and company for a café from scratch. Using all my knowledge and experiences as my creative guidance, I'm crafting an authentic café experience that resonates with both feline enthusiasts and coffee lovers alike.
Problems being solved
The challenge in creating this café is to create something unique enough to strive in the bustling café market. The goal is to differentiate Cafi Kattcafe from the crowd and build a strong brand presence that invites customers to experience something truly special.
How is it being solved
To set Cafi Kattcafé apart, I’ve crafted a cool and vibrant brand identity that reflects the café's personality. This includes a thorough strategy for marketing and communication that resonates with the target audience. In the digital realm, I’ve focused on a user experience and web design that's elegant in its simplicity yet powerfully explanatory. This approach ensures that customers can effortlessly navigate through the café's offerings and experience its unique essence.
The brand values
Humble - Playful - Accountability - Trustworthiness