Brand identity - UI/UX Design - Print design
Pine & Zen is a concept I created. A serene escape nestled in the heart of the Swedish countryside, designed to offer a harmonious fusion of Swedish nature and Japanese Zen. It's a boutique retreat for those seeking serenity, where every detail has been meticulously crafted to create a haven of peace and mindfulness.
About the project
The Pine & Zen project challenged me with the creation of a brand and website that would authentically reflect the essence of the retreat. It was an opportunity to translate the founders' passion for serenity, cultural fusion, and nature into a compelling visual identity and an engaging online platform.
Problems being solved
In the fast-paced digital age, finding a place of serenity can be a challenge. Pine & Zen sought to provide a solution by offering an online presence that not only showcased its unique brand values but also invited potential guests to immerse themselves in the calm and beauty of the retreat. As a brand and web designer, my task was to address these digital challenges.
How is it being solved
My role in this project was to craft a visual identity that resonated with the fusion of Swedish and Japanese cultures. I designed a harmonious logo, selected a calming color palette, and created a user-friendly website that highlighted the retreat's offerings. The seamless integration of elegant design and user-friendly functionality invites visitors to explore the retreat's unique blend of nature and mindfulness.
The brand values
Tranquility - Hospitality - Cultural appreciation - Sustainability